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Uses and benefits of multi-language videos.

26th Apr 2018

Multi-language videos can benefit a business in many different ways. Although English is very widely spoken, for people who speak it as a second language, 9 out of 10 of them would prefer to consume content (written or video) in their native language, as found in a survey report by ‘Eurobarometer’.

Out of the 195 countries in the world, 67 of them use English as their primary language. This may sound like a lot but it only accounts for 34% of global markets. Therefore if video marketing is being used to sell a product or strengthen a company brand, there is potentially 66% of a market that is being missed!  

These facts clearly point to some large benefits and opportunities that multi/foreign language videos can provide. The most obvious being marketing and global sales. By utilising multi-language video content, a marketing or sales strategy that is currently only targeting an English language audience can easily be expanded to multiple language audiences and thus expand the capacity of target audiences and potential prospects. 

Another fundamental use of multi-language content creation or video is for educational and training purposes. Educational content that is being studied can be far more effective if it is in the participants native language. As video content is already known to be a powerful tool in visual and audio learning, the inherent potential to improve its effectiveness can easily be achieved for foreign/non English speaking people learning through video. 

Evidently there are huge advantages in having multi/foreign language video content available for your business. Video is a strong communication tool, add to that your messages translated into your audiences’ native language and its even more powerful. If you would like to know more about how video could improve your business strategies or training programs then please get in touch. Knew Productions is experienced in producing not only professional, effective videos for business and education but also multi-language versions. From planning and scripting to translation, voice overs, subtitling and re-editing, Knew Productions has a proven track record and attention to detail that means you can rest assured your project is in safe hands. Contact us to learn more.