If you’re looking into making a promotional video for your North Wales or Cheshire business then you’re probably wondering about cost or more importantly - value! Is it really worth using a professional video company? Surely, in this day and age anyone can shoot a video on their iphone, edit it on an app and put it up on YouTube - easy. Well yes, lots of people do that all the time, but they probably don’t produce the slick, polished results that a professional company would create. In the same way - anyone can paint a picture but it takes an artist to paint one that you would be proud to hang on your wall.
If you’ve not been involved in making a video before, then it can all seem quite daunting - where do you start?! Take a look at our ‘Guide to the Video Production Process’ section to see exactly what goes into making a professional video. There are 3 main stages to consider, whatever your budget is.
The final part of the process is delivery, to whatever format is required. From a basic DVD to the Homepage of your website, video is great on social media and a brilliant tool on big screens and ipads at conferences and trade shows. Video is educational, ‘How to...’ films are a huge hit on YouTube! Whatever your requirement, a professional video producer will provide the correct format, in line with your branding and working with your existing marketing team if you have one.
A good production company will get it right first time - saving you time and money - if the brief has been taken correctly at the planning stage then no disruptive re-filming or lengthy re-editing sessions should be needed. All three stages require expert skills and equipment and done properly, the finished video should reflect the quality and standards of your product or service.
When it comes to the question of cost, the answer is the same as ‘How long is a piece of string?’ A reputable company will be able to advise you on what can be achieved for your budget. At Knew Productions we often do 2 or 3 quotes for the same job, offering varying options. For example, a website homepage video could be done for under a thousand pounds, but it could also be done for ten times that, depending on what is required.
Whatever you spend on your good quality professional video, you can rest assured it will be an excellent investment, adding value to your business. Video is now an essential part of any marketing strategy. Your project will be enhanced and strengthened by a high quality production and it will increase visitors to your website. It will improve your SEO and improve your conversion rate - more people go on to purchase products and services after watching. People and places are brought to life, video makes your social media sparkle and is far more effective than text on smart phones and tablets. An amateur video, or a poorly produced one will simply not have the same impact. If you want to stay ahead of your competition and you want your business to be noticed then you can’t afford to be without it!
So, overall, yes - Coperate Video may come with a cost that might be a little higher than you planned, but it's probably one of the best investment's you'll make!