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Manufacturing and video. A perfect match?

6th Aug 2018

You’re in the manufacturing industry. You’re proud of your business and want others to know what you do and how you do it. So you’re probably thinking brochures, ads, maybe even a stand at a trade show. But you should really be thinking of video, and here’s why.

There are so many things video could do for your business – which not only makes it an essential and versatile tool, but also great value for money. From onboarding films to presentations at board level and new business presentations to marketing internationally, video can make a real impression.

It’s an ideal medium for so many things too – demonstrating product features or telling a product story, explaining processes and procedures and showcasing facilities, for example – with a simplicity and scale that’s difficult to achieve in print, especially if you’re an international business. It can also help build your business into a thought leader for your industry, adding authority on particular topics.

Various statistics demonstrate the power of video, too:

  • 72% of people prefer video to text to find out about a product or service
  • 69% of staff are more likely to engage with video
  • 96% of B2B organisations use video in some capacity

Video quickly conveys information and creates an emotional connection, so it’s an essential tool in helping prospective customers discover more about what you offer – especially as 80% of industrial sourcing is done online, and according to Forrester research websites with video are 53% more likely to be a front-page Google result.

How to create the ideal manufacturing video.

Putting together a video for your manufacturing business might seem like a daunting task. But with professional help from a trusted company such as Knew Productions, it can be surprisingly simple and straightforward.

Over the last 20-odd years, Richard Knew has produced films for countless businesses; experience that has proved invaluable. “We understand how manufacturers think – they love the products they make, and want everyone else to love them too. I see our role as showing those products and businesses in their best possible light, making them shine to the rest of the world.”

An important part of the process is making sure the client knows a video shoot doesn’t have to mean interrupting production. “Clients are often amazed that we can achieve such stunning results with no fuss and without disrupting their day-to-day business” says Richard. “We work closely with them to input ideas, and often suggest uses for their video they’d not thought of – such as new product launches, trade shows and AGMs. The possibilities are virtually endless!”

To see how we could use video to help your manufacturing business, simply contact us.