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Knew Productions work with Ifor Williams to create a great trailer!

25th Jan 2021


We all want to do our bit to help in the current pandemic so Richard and the team at Knew Productions were delighted to be able to step in and help when they were approached by Ifor Williams Trailers. With an exceedingly fast turnaround required, the team was asked to assist with developing a video about the company’s new ‘Business Inabox’ Mobile Clinical Unit to help local medical practices in the fight against Covid-19 and beyond.


The challenge

Ifor Williams Trailers is Europe's largest trailer manufacturer. The iconic brand has a global network of distributors as far afield as Australia. They make trailers for a vast range of uses, from equestrian and agricultural trailers, through to mobile retail and catering units. 


Developed with input from stakeholders in the healthcare sector, the new Mobile Clinical Unit has been carefully designed to provide a safe environment for medical treatment, including the diagnosis of potential Covid-19 cases. These mobile units can be positioned outside doctors’ surgeries, providing a separate, Covid-secure space to help limit potential coronavirus exposure to other visitors and staff. 


When it came to the promotional video, there was no time to lose. Ifor Williams Trailers needed a fast turnaround to create a finished promo of the new Mobile Clinical Unit, so they could be rolled out immediately, to help practices increase clinical treatment capacity in the face of Covid-19. 


The solution

The business needed a video production company to undertake filming with less than 24 hours’ notice. Knew Productions was recommended to Ifor Williams Trailers and the team was able to deploy a professional cameraman the following day. Filming of the first of these Mobile Clinical Units took place at Corwen Family Practice in North Wales, a GP surgery built and run by the local healthcare community.


Due to social distancing regulations, the team had to be flexible in its approach and handling to get the shots and interviews required for the film. Fortunately, Knew Productions has developed processes to ensure Covid-safe filming.


The team then edited the new footage with filming that had already been carried out during the development of the trailers, to produce a 3 minute, 30 second main promotional video along with a 30-second edited version for social media.  Both these videos were produced bilingually in English and Welsh. 


The outcome

The video was aimed at clinical staff, healthcare providers, hospital trusts, councils and governments, as well as Ifor Williams’ distribution network and loyal customers. It clearly and effectively conveys the message of how the Mobile Clinical Unit trailers can be used to help diagnose and treat patients with suspected Covid-19 symptoms. Since the trailers are mobile, they can also be used to bring medical consultations and services to a wider area. This includes elderly patients, or those with additional care needs, who might otherwise struggle to reach a GP surgery.


Since the film’s launch, Ifor Williams Trailers has had strong interest in the Mobile Clinical Units and the company has received great feedback about the film, following its upload and promotion. 


Jess Ferrington, part of the Ifor Williams marketing team, said: “Knew Productions has perfectly portrayed the importance of our new Mobile Clinical Units, and how vital these will be in the ongoing battle with Covid-19. From showcasing the functionality and features of the trailer, to how these will benefit the community during and after the pandemic, Knew Productions worked diligently and safely to capture everything we wanted for the video, and more!”


The promotional video of the Mobile Clinical Unit can be found here.


If you need assistance producing case study videos, contact Knew Productions and see how we can help.


Ifor Williams Trailers Mobile Clinical Unit at Corwen; Pictured from left are Dr Graham Thomas, Practice Manager, Julie Rose and Lois Wynne of IWT. Picture Mandy Jones.