Richard and the team have recently completed a video for APG - a sports and entertainment management company from Asia. Its a great example of an Event Highlights production and also a great example of working with an international client.
Knew Productions was appointed by Hong Kong-headquartered APG to create a highlights video of its annual client event at SW19. APG holds a networking evening on the eve of the tournament, as well as a second event a few days in. Interviews were filmed on the day and combined with footage from the event. We also provided subtitles in Mandarin Chinese.
One of the interviews was with Karolina Pliskova, the Czech tennis player and former world number 1! It was important to capture her well on camera, events like these are exciting to be a part of - but vital to get right first time, theres no second chances.
We are gaining a very strong reputation for working with international clients. Understanding and applying cultural requirements to ensure videos match their target market is crucial. It’s the third year we have been asked by APG to capture the buzz of their events. The videos play an important role in demonstrating their added value to current and future partners, as well as encouraging attendance next year.
APG are a fantastic client and allow us the freedom to be creative with our approach and filming to ensure their videos stand out and are engaged with. We used two cameramen on site at Wimbledon with an editor at our offices to pull the finished product together.
APG is part of a growing list of international clients for Knew Productions alongside customers in Sydney, Australia and Massachusetts in the USA. It shows that location is not an issue: as well as filming across the UK, briefs from our international clients also involves capturing footage across the world.
Grant Carpio, senior marketing director at APG, said: “The annual APG Night at our APG House in Wimbledon is probably the most crucial marketing event for us as we are privileged to host some of the most prominent leaders in the sport of tennis as well as some of the best athletes of the world.
“Richard and his team understand the importance of this event for us and do a great job to capture all the essence of the night into just a few minutes of video.”