Knew Productions has recently had the pleasure of working with the prestigious Abbey Gate College in Chester – producing a promotional video that showcases the schools leading facilities. This is a great example of how video is crucial not only for businesses but also for schools and colleges in need of promotion.
The video, which was filmed at the school’s Infant and junior school in Aldford and the senior school in Saighton, forms part of the digital approach Abbey Gate College is taking to engage with prospective pupils.
The video will be used on the schools website and shared on social media, it allows parents interested in enrolling their children to get a feel for the school and its surroundings before visiting in person.
Knew Productions was given the task of filming the college’s Grade I listed senior school setting, which traces back to the medieval era. It was originally built as a country house in the 11th century before the 2nd Marques of Westminster rebuilt the site from 1861 to 1876. The building became home to Abbey Gate College one century later in 1977.
Richard and the crew filmed school pupils undertaking a vast range of activities to illustrate a typical day. The filming took place across a 12-month period to ensure the school and its grounds were captured in all four seasons to reflect its stunning scenery.
Richard said: “This was a fascinating project to work on as Abbey Gate College combines a historic building with modern teaching facilities.
"While brochures, prospectuses and websites can provide a good source of information, a short video is a powerful tool when demonstrating the facilities available and truly brings to life the people and the environment.
“Prospective parents and pupils can really get a feel for what attending Abbey Gate on a day-to-day basis would be like.”
Abbey Gate College headmistress Tracy Pollard said: “We were keen to get across that in addition to our smaller class sizes, dedicated teaching staff, and amazing facilities, the children benefit from learning and growing in beautiful surroundings. The setting is one of the best-loved things about Abbey Gate College and makes us unique to other local schools.”.
“In addition, we wanted the video to capture the emotive and community side of the school. Richard and his team have delivered exactly what we wanted.
"It was important to ensure the filming wouldn’t impact our children’s learning, which we knew would provide logistical challenges. However, Knew Productions was efficient and very organised. The crew knew exactly when to capture the shots as children were going about their daily school life, which is what makes the video so natural.”
Abbey Gate College provides education for boys and girls aged 4-18. Its aims include inspiring pupils to achieve individual academic success, realise their full potential, and develop a strong moral code and be responsible members of society.
For more information about the college visit https://abbeygatecollege.co.uk/.